Your own (business) web site...
What can you realistically expect?
It's a grand dream: Put up an Internet "e-commerce" site, then sit back and watch the money roll in as the world beats an eager path to your "virtual door".
Grand... but not very realistic (or likely).
The truth is that most Internet sites don't make money for the people who run them. But that doesn't mean yours can't... or that having a Web presence isn't still a smart investment.
For the vast majority, the best and most practical use for a web site is still basically "show-and-tell", the PRIMARY goals being:
(a) to establish and reinforce credibility;
(b) to inform and influence decision makers.
Having a well-designed "content" web is the ideal way to make a great impression while persuasively providing useful facts and figures about yourself, your business and your wares. It can deliver MORE information -- better organized and in far greater detail -- than ANY other available medium. PLUS... you can use your site to collect all kinds of invaluable data, too!
A thoughtful, well-constructed web site is an inexpensive yet highly effective way to support and supplement your sales and marketing efforts with words and pictures that can be seen by anyone connected to the Internet -- anywhere on the planet, at any time of the day or night.
Will your web site prove to be a "gold mine"? Probably not. Will it be a worthwhile adjunct to your existing business plan?